After working with Halp to design their core features, the co-founders came back to me with the challenge to design a new logo that reflects the students that they work with, and their place in the education space. It was clear from the start that they did not want it to look like institutional education. They gave me a lot of creative freedom, and I'm so happy with the result. I'm even happier that their incredible team likes it too. Here's a sketch from after our first call, with some notes.